![](https://cdn.myportfolio.com/ee6303a8055fad24fe55443072b40eb2/2be05a77ba58af57a89a00477f7b4f9c871fcdad9af0fe7f3175d5b98e328e9cb83be468570bf942_rw_1920.png?h=a73e1262a0f7ae55a2d4d2876f8c108d)
WEB PRESENCE: Immediate engagement and call to action. The site speaks the primary audience: The homebuyer and gets straight to business. Like The google search engine of real estate sites.
![](https://cdn.myportfolio.com/ee6303a8055fad24fe55443072b40eb2/89d08174f9196b0a977aabf06001e6d0053ac7a6d038503194917a079aa221fc064350695fe82f60_rw_1200.png?h=671775f9b3bf5e049eeae4db76cc9d72)
![](https://cdn.myportfolio.com/ee6303a8055fad24fe55443072b40eb2/100f4514bd209fea78b81074ddec8e3e2413d47a2947673e9b6ef165ad748c1ff5a53059d25db126_rw_1200.png?h=498c892e7cecab9f594ae7e2343bf632)
US/UX: showing some of the interactive screens used to select preferences in home style.
![](https://cdn.myportfolio.com/ee6303a8055fad24fe55443072b40eb2/fbca057fdb7e346e3145e9956887fffd15d6de9f68984492087a529028cb8c8ffa564f587d621e87_rw_1200.png?h=7ab5a3b0e47f99860ffd9f9ee6a0e2c2)
SIGNAGE: office spaces for Agents are high visibility and the brand is immediately recognizable. The little orange person speaks to service and the orange color to energy.
![](https://cdn.myportfolio.com/ee6303a8055fad24fe55443072b40eb2/6bac0bcf25d6e62bd9a31b405c3b3a8132f9beba7ddf02c738ef88c9e6e52bbb223ce84fc548c8e9_rw_1200.jpg?h=0330b191c40ee3b286e69320499947d3)
CORPORATE IDENTITY: Unique color scheme carried through
![](https://cdn.myportfolio.com/ee6303a8055fad24fe55443072b40eb2/c4f4ae19f6832e4c5d90c5f21e2c53cc877be96079c6eec7b90753a2ad24ae97969b898f271977c0_rw_1920.png?h=da824918603ac6a7740b26377db95855)
INVESTOR DECK: the business model is unique. Defines differentiation, go to market strategy, product and staffing with roll out strategy based on funding tranches.