This is a brand icon animation...
The Body of Knowledge is an app for health and wellness. It has been developed by doctors with the simple idea that the majority of preventable health issues stem from lifehabits.  The application helps people to navigate their way around these life habits towards increasingly better well being.  

Brand Icon and Name are animated - The icon forms the B-OK symbol and winks the internationally recognized sign of OK
This long screen shot shows the sign up page of the website
Within the Application - users can choose their coach
Within the Application, users can click on the "K" button to find out more nutrition information
Weight is one of the standard metrics tracked for progress.
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